These are among the key findings of a national survey of dating and relationships in the digital era, the first dedicated study of this subject by the Pew Research Center’s Internet Project since 2005.
One in every ten American adults has used an online dating site or a mobile dating app.
The message sending and replying actions of a user are strong indicators for what he/she is looking for in a potential date and reflect the user's actual dating preferences.
General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.
Compared with eight years ago, online daters in 2013 are more likely to actually go out on dates with the people they meet on these sites.
Some 66% of online daters have gone on a date with someone they met through an online dating site or app, up from 43% of online daters who had done so when we first asked this question in 2005.
We also find that both males and females are more likely to reply to users whose attributes come closest to the stated preferences of the receivers, and there is significant discrepancy between a user's stated dating preference and his/her actual online dating behavior.
These results can provide valuable guidelines to the design of a recommendation engine for potential dates.